I’m Calvin Tettey, a product designer focused on shaping thoughtful digital products and systems through clarity, structure, and storytelling.

My work sits at the intersection of usability, emotion, and systems thinking — from designing behavior-driven wellness products to building learning experiences and scalable product frameworks.

I’m particularly interested in how complex ideas can become experiences that feel intuitive, emotionally resonant, and deeply human.

FOCUS

Product Systems

UX Strategy

Interaction Design

Design Systems

Behavior Design

INDUSTRIES

Wellness

Fitness

Education

Creative Technology

CURRENTLY

MSc Digital Media

University of Bremen

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EXPERIENCE

Product Design Lead — AMTAP

Product Design Lead — AMTAP

Fitness Platform • Product Design • Systems Thinking• 2022—2025

Fitness Platform • Product Design • Systems Thinking• 2022—2025

Led the end-to-end design of a dual-sided fitness platform across 250+ screens, including usability testing, interaction design, design systems, and product structure.

Led the end-to-end design of a dual-sided fitness platform across 250+ screens, including usability testing, interaction design, design systems, and product structure.

UX Curriculum Lead — Codetrain

UX Curriculum Lead — Codetrain

Education • UX Systems • Mentorship• 2024—2025

Designed and evolved a UX curriculum from scratch, creating a project-driven learning system focused on portfolio development, critique, and real-world readiness.

Designed and evolved a UX curriculum from scratch, creating a project-driven learning system focused on portfolio development, critique, and real-world readiness.

Product Design — MindShift

Product Design — MindShift

Wellness • Behavior Design • Habit Formation• 2025—PRESENT

Designed a behavior-driven wellness product centered around sleep rituals, affirmation systems, and long-term habit formation.

Designed a behavior-driven wellness product centered around sleep rituals, affirmation systems, and long-term habit formation.

WHAT I FOCUS ON

Product Thinking

Product Thinking

Structuring complex ideas into usable systems, flows, and experiences.

Structuring complex ideas into usable systems, flows, and experiences.

Systems & Scalability

Systems & Scalability

Designing reusable patterns and frameworks that support consistency as products grow.

Designing reusable patterns and frameworks that support consistency as products grow.

Storytelling & Experience

Storytelling & Experience

Creating products that feel intentional, emotionally clear, and easy to navigate.

Creating products that feel intentional, emotionally clear, and easy to navigate.

OUTSIDE DESIGN

Outside design, I’m deeply interested in music, cinema, literature, and creative technology, especially work that explores emotion, identity, atmosphere, and storytelling across mediums. 

Outside design, I’m deeply interested in music, cinema, literature, and creative technology, especially work that explores emotion, identity, atmosphere, and storytelling across mediums.