I’m Calvin Tettey, a product designer focused on shaping thoughtful digital products and systems through clarity, structure, and storytelling.
My work sits at the intersection of usability, emotion, and systems thinking — from designing behavior-driven wellness products to building learning experiences and scalable product frameworks.
I’m particularly interested in how complex ideas can become experiences that feel intuitive, emotionally resonant, and deeply human.
FOCUS
Product Systems
UX Strategy
Interaction Design
Design Systems
Behavior Design
INDUSTRIES
Wellness
Fitness
Education
Creative Technology
CURRENTLY
MSc Digital Media
University of Bremen
EXPERIENCE
Product Design Lead — AMTAP
Fitness Platform • Product Design • Systems Thinking• 2022—2025
Led the end-to-end design of a dual-sided fitness platform across 250+ screens, including usability testing, interaction design, design systems, and product structure.
UX Curriculum Lead — Codetrain
Education • UX Systems • Mentorship• 2024—2025
Designed and evolved a UX curriculum from scratch, creating a project-driven learning system focused on portfolio development, critique, and real-world readiness.
Product Design — MindShift
Wellness • Behavior Design • Habit Formation• 2025—PRESENT
Designed a behavior-driven wellness product centered around sleep rituals, affirmation systems, and long-term habit formation.
WHAT I FOCUS ON
Product Thinking
Structuring complex ideas into usable systems, flows, and experiences.
Systems & Scalability
Designing reusable patterns and frameworks that support consistency as products grow.
Storytelling & Experience
Creating products that feel intentional, emotionally clear, and easy to navigate.
OUTSIDE DESIGN
Outside design, I’m deeply interested in music, cinema, literature, and creative technology, especially work that explores emotion, identity, atmosphere, and storytelling across mediums.